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F&I talk #76 with Petra Dobrocka (Co-Founder & CCO at byrd)

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F&I talk #76 with Petra Dobrocka (Co-Founder & CCO at byrd)

May 11, 2022 @ 5:30 pm - 7:30 pm CEST

Finding the right product-market fit in a fast-paced environment: byrd’s path to becoming Europe’s leading e-commerce fulfillment network

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About this event

When byrd launched its e-commerce logistics service in 2016, outsourcing the fulfillment of online orders was something relatively new to e-commerce retailers. Since then, the European e-commerce market has seen double digit growth every single year which has made it a very dynamic and fast-changing environment. While trying to understand the market dynamics, byrd also needed to adjust its service to get to the right product-market fit. In the presentation Petra will talk about how the company has developed throughout the last 6 years and which challenges it has overcome to get to where it is today.


About the speaker

Petra is co-founder and CCO of byrd, an TUW i²c alumni startup that is building Europe’s leading e-commerce fulfillment network. Petra studied at WU Vienna University of Economics and Business and has been active in the startup world for about 10 years now.

She started her journey at the recipe & food delivery startup KochAbo (now Marley Spoon) where she was taking care of marketing, business development and Country Management. She then joined the restaurant delivery service foodora to launch the brand in Singapore, the first Asian market for the company. Upon returning to Vienna in 2016, Petra co-founded byrd and is responsible for the commercial side of the business, including Marketing, Sales, Partnerships and Expansion. Today byrd has more than 200 employees and runs its logistics network across 6 European markets.


About the Founder & Investor Talks series

The Founder & Investor Talks, organized by the Innovation Incubation Center (i²c) at TU Wien, enable the audience to learn firsthand from experienced founders, investors and innovators, and get inspired by their success (and failure) stories. Our guest speakers share their international experiences, dos & don’ts and lessons learned during an inspiring talk. Afterwards, the participants can ask all the burning questions during an interactive Q&A.

After the session, the attendees have the opportunity to network and mingle wit like-minded people while enjoying some free drinks provided by TUW i²c.

We are looking forward to meeting you!




TU Wien Innovation Incubation Center (TUW i²c)


EI 4 Reithoffer Hörsaal
EI 4 Reithoffer Hörsaal (Room code: CF 02 45), Gußhausstraße 25 – 29 2.OG 1040
Wien, Wien 1040 Austria
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