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#E4s – Market Analysis: What It Is and How to Conduct One

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#E4s – Market Analysis: What It Is and How to Conduct One

October 18, 2022 @ 10:00 am - 1:00 pm CEST

by Adrian Zettl, Marketing Lead @ TheVentury.

As a newly sciencepreneur, performing a market analysis is probably the most challenging, yet crucial thing to do when evaluating the market potential of your research.

This workshop will provide you with the necessary understanding of the concepts and tools required to analyze markets from various perspectives. Identifying the market potential of your technology is not only useful for deriving what the market needs are and what value your solution is providing, but also for applying for financial support from local public grant givers. Business intelligence overall provides you with valuable information regarding your product/service strategy. Using various creative methods, the market landscape – size, growth, competition – can be analyzed and your own USP is sharpened.

Learning outcomes

The participants will be able to:

  • understand why investors buy into an idea and use these insights to support the formulation of the product strategies.
  • Identify trends and opportunities for new products and services.
  • Skillfully analyze market potential, market segments, and the competitive situation.
  • Derive hypotheses about the competition and target group

About the speaker

Adrian Zettl is a Founding Partner at TheVentury, Deputy Chairman of the Board at AustrianStartups, University Lecturer and Speaker for Innovation, Entrepreneurship, Growth Hacking and Digital Marketing, and a mentor at various accelerators and incubators. He has consulted 400+ companies, has been directly involved in the foundation of 4 companies so far and enjoys nothing more than seeing a hypothesis-driven growth strategy come to life.

About the Entrepreneurship for Scientists Series

The Entrepreneurship for Scientists Series organized by the TU Wien Innovation Incubation Center (i²c) is targeting scientists who would like to enrich or develop a personal entrepreneurial skillset & business competencies, know more about opportunities how to navigate innovations from „the lab“ to society or who would simply like to engage in entrepreneurial thinking. These workshops are free of charge to scientists from all faculties and institutes of TU Wien. Registration required.



October 18, 2022
10:00 am - 1:00 pm CEST
Event Category:


TU Wien Innovation Incubation Center
Taubstummengasse 11, 4th floor
Vienna, 1040 Austria


TU Wien Innovation Incubation Center (TUW i²c)