Staying Power: Six Enduring Principles for Managing Strategy & Innovation in an Uncertain World (Lessons from Microsoft, Intel, Apple, Google, Toyota, and More) by Prof. Michael Cusumano
PreviousNext Start-ups in Cambridge, US and Austria and International Financing This lecture presents an overview of Professor Michael Cusumano’s most recent book, titled Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Oxford, 2010). The focus is on “big ideas” that can help firms remain competitive over long periods of…
Read more