The workshop on IP Fundamentals and IP Business Strategy focuses on the principles of Intellectual Property and why IP is so critical to new businesses. The workshop will cover IP as value driver for start-ups, how to monetize IP and various methods to protect your IP. The guest lecturers will draw upon their experiences from working at Dolby Laboratories, one of the most successful licensing companies, as well as from Adobe Systems, a software powerhouse, and TU Wien, the leading research institution in Austria ranked by the number of patent and utility model applications in 2016. During the workshop, participants will have the opportunity to get first-hand accounts on how business strategy is formed around IP, what opportunities and challenges companies have to face and how to maximize the value of IP as well as how IP is handled at TU Wien. About the lecturers
MBA, M.Ec. Matthias Ulrich
Director – IP Protection & Compliance Dolby Germany GmbH
Matthias is a senior IP expert with domain knowledge in the areas of IP strategy, IP monetization, negotiations, IP protection & compliance as well as sales and
marketing. As Director, Intellectual Property and Compliance for Dolby Europe, he oversees the execution of all IP compliance initiatives within Dolby Europe. Prior to working for Dolby, Matthias worked for Adobe in Chicago, USA as part of Adobe’s license compliance group. Matthias graduated with a Master’s in Economic Science Degree from the University of Maastricht, The
Netherlands and holds a MBA with Distinction from the Keller Business School in Chicago, IL. Matthias serves as vice-chair of industry for LESI Europe and is a frequent speaker at conferences.
Expert for: Execution, IP Strategy, IP Protection & Compliance, Monetization, Negotiations, Sales and Marketing
DI DR.Tanja Sovic
Head of Patent and License Management Division, Research & Transfer Support, TU Wien
Tanja Sovic is Head of Patent and License Management Division at Research and Transfer Support Office (R&T), TU Wien. She has been working as a patent and license manager at TU Wien since 2007. During that time she gained experience in patenting and commercialization of university inventions. Prior to entering the technology transfer profession Tanja worked as a scientist at the Research Centre Applied Biocatalysis in Graz and at the Politecnico di Bari in Italy. She studied chemical engineering at the Graz University of Technology and obtained a PhD in Polymer Chemistry at the Institute of Chemistry and Technology of Materials (ICTM) in 2006.
***Important Information: This workshop is organized by the TUW Innovation Incubation Center (i²c) in collaboration with the TUW Research and Transfer Support at TU Wien and is for TUW scientists only. There is no fee, but registration is required via https://bit.ly/2Qd5tSs.
During the event, photographic and video material will be taken. Please inform the TUW Innovation Incubation team at the registration in case you do not agree with appearing in this material.
The photographic and video material taken at the event will be used by i²c for printed and electronic media, including the Internet, for publication, education, lectures, radio, public performances, exhibitions or other promotional purposes.***
