#E4s – How to promote your technology & yourself at trade shows like a pro!
Conferences, trade shows and other business gatherings can be used to super-charge your business success… if you know how. Too many founders are too shy or too uneducated about how to do it, especially now when everything happens online.
The right preparation, the right behavior at the event, and the right follow-up strategy are the deciding success factors.
Florian Kandler – Fundraising Expert and Startup Mentor
Florian Kandler, startup coach and 3-time founder will share his popular 3-point strategy that he has developed over 15 years as a sales and business development professional in corporations and his own startups. He’ll also answer any and all of your questions in a Q&A. So come prepared and learn some crucial entrepreneurial competencies.
Peter Heimerl – Marketing Research Manager, TU Wien
Peter Heimerl has been active as organiser, trainer and internal consultant to researchers in the field of innovation and co-operation with industry. Within the workshop, he will share from his experience with the TUW Service Unit of Research Marketing, the best way to put the spotlight on your research project and will introduce you to the support TU Wien offers for attending trade shows. These events are an excellent means of communication with innovative companies as well as media from all around the world about know-how and new technologies created by researchers at TU Wien. His expertise includes marketing and research-to-business matchmaking as well as IP-issues, entrepreneurial and contractual issues.
This workshop is organized by the Innovation Incubation Center (i²c) at TU Wien. There is no fee, but registration is required. Only TU Wien scientists can participate in this event.
During the event, photographic and video material will be taken. Please inform the TUW Innovation Incubation team at the registration in case you do not agree with appearing in this material. The photographic and video material taken at the event will be used by i²c for printed and electronic media, including the Internet, for publication, education, lectures, radio, public performances, exhibitions or other promotional purposes.***