As a newly sciencepreneur, market analysis is probably the most challenging yet, most crucial thing to do when evaluating the market potential of research. In order to make fundamental decisions regarding product and service strategy, one must be able to conduct a strategic market analysis and derive relevant market insights. Identifying the market potential of your technology is not only useful for deriving what the market needs are and what value your solution is providing, but also for applying for financial support from local public grant givers.
The participants will be able to:
– Really understand why people buy into an idea and use these insights to support the formulation of the product strategies.
– Identify trends and opportunities for new products and services.
– Skillfully analyze market potential, market segments, profit potential, and the competitive situation.
– Implement strategic market analysis methods within their own business plan.
Chris Lamaison started in market research in the BOC Group (after a chemistry and geology degree at Exeter University) and has 45 years of market research and marketing roles in technology companies (such as BOC, Edwards High Vacuum, Hughes Aircraft Company, Smiths Industries and Perkin Elmer). After working in a life sciences Cambridge start-up company, he started Cambridge Resolution, a specialist market research company, in 1998. He has worked with ~100 organisations over the last 21 years.
Gathering market intelligence
Through gathering intelligence efficiently and quickly, Chris has helped organisations develop their strategy and find new customers. Analysis and recommendations are used to define business strategy, identify new sectors/applications, determine market demand/size and find efficient routes to market. Findings often result in organisations building strategic relationships with potential partners and securing significant orders within 6-18 months.
Interactive workshops
Chris shares his effective method of indicative market research at workshops to entrepreneurs in universities in Europe and further afield including Cambridge, Bristol, Bath, Exeter, Edinburgh, Perth (Australia), Lisbon, Helsinki, Latvia, Peking and Ahmedabad as well as international companies from Wiley Publishing to Airbus.
The objective is to empower participants to select the best data gathering methods to support their decision-making when developing strategies and during their day-to-day business activities.
The Entrepreneurship for Scientists Series organized by the TU Wien Innovation Incubation Center (i²c) is targeting scientists who would like to enrich or develop a personal entrepreneurial skillset & business competencies, know more about opportunities how to navigate innovations from „the lab“ to society or who would simply like to engage in entrepreneurial thinking. These workshops are free of charge to scientists from all faculties and institutes of TU Wien. Registration required.
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