Being a first-time founder comes with both exciting opportunities and significant challenges. This masterclass will guide you in setting realistic goals as you embark on the journey of starting your own business. Our aim is to equip you with the knowledge to develop clear expectations and leverage the outcomes of your research when taking the…
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Many researchers are sitting on an untapped treasure trove of business potential due to proprietary technology or IP. However, whether a technology or IP can be successfully commercialized is almost impossible to determine through desk research alone. Surveying potential clients and customers is a valuable approach, but it has inherent biases because the hypothetical nature…
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