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#E4s – How to evaluate business value from an existing technology
#E4s – How to evaluate business value from an existing technology
Many researchers are sitting on an untapped treasure trove of business potential due to proprietary technology or IP. However, whether a technology or IP can be successfully commercialized is almost impossible to determine through desk research alone. Surveying potential clients and customers is a valuable approach, but it has inherent biases because the hypothetical nature…
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