The Extended Study on Innovation is worth 30 ECTS that are split into 8 lectures.
These lectures have to be completed in 2 consecutive semesters, which can be done in parallel to a Bachelor, Master or PhD study program at the TU Wien.
Attendance to all the lectures is compulsory due to the interactive and hands-on format of the program.
The first semester includes the lectures Foundations of Innovation, Creativity & Ideas, Financing of Innovation and Innovation Project 1.
The second semester includes Innovation Cases, Legal Issues and Leadership & HR, Marketing,Sales & PR and Innovation Project 2.
During the program, participants create teams and work on their own innovation projects, where they implement the learnings from the lectures. Students also get specific mentoring and 1:1 feedback sessions with experts to discuss the projects and how to develop them further.
The program concludes with the Demo Day, where the teams present their projects to a broader audience and a high-profile jury of experts.
Below you can click on each lecture to learn more about the content and the lecturers.
Kick Off Event!
Foundations of Innovation
The entrepreneurial mindset & innovative organisations- Sources of innovation - Open innovation and processes - Social innovation and regional innovation systems - Corporate venturing and approaches to innovation
Creativity & Ideas
Creativity techniques and tools - Creation of teams - Problem identification and idea generation - Validation and selection of ideas
Team building and creativity weekend workshop in Tulln
Financing of Innovation
Finance plan - Financing sources - Investor negotiations - Term Sheets and Business Model
Innovation Project 1
Idea presentation - Competition & market analysis - Branding - Lean canvas - Business prototyping - Pitching - Milestone presentation
Leadership & Human Resources
Leadership - Conflict management - Team building - HR management for Startups
Leadership and conflict management weekend workshop in Krems
Marketing, Sales and Public Relations
B2B and B2C marketing techniques, tools and strategies - Growth Hacking - Customer Relationship Management - Public Relations for startups - Growth Hacking - Partnerships
Innovation Project 2
No-code - Business Storytelling - 1:1 feedback sessions - Extended Pitch Deck Presentation - 3-min pitch presentation - Demo Day
Pitch your project to a jury of potential investors, innovation scouts and experts.