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The Lectures

The Extended Study on Innovation is worth 30 ECTS that are split into 8 lectures.
These lectures have to be completed in 2 consecutive semesters, which can be done in parallel to a Bachelor, Master or PhD study program at the TU Wien.
Attendance to all the lectures is compulsory due to the interactive and hands-on format of the program.

The first semester includes the lectures Foundations of Innovation, Creativity & IdeasFinancing of Innovation and Innovation Project 1.

The second semester includes Innovation Cases, Legal Issues and Leadership & HR, Marketing,Sales & PR and Innovation Project 2.

During the program, participants create teams and work on their own innovation projects, where they implement the learnings from the lectures. Students also get specific mentoring and 1:1 feedback sessions with experts to discuss the projects and how to develop them further.

The program concludes with the Demo Day, where the teams present their projects to a broader audience and a high-profile jury of experts.

Below you can click on each lecture to learn more about the content and the lecturers.


1st semester

Kick Off Event!


Foundations of Innovation

The entrepreneurial mindset & innovative organisations- Sources of innovation - Open innovation and processes - Social innovation and regional innovation systems - Corporate venturing and approaches to innovation





Creativity & Ideas

Creativity techniques and tools - Creation of teams - Problem identification and idea generation - Validation and selection of ideas




Team building and creativity weekend workshop outside Vienna 🙂


Financing of Innovation

Finance plan - Financing sources - Investor negotiations - Term Sheets and Business Model





Innovation Project 1

Idea presentation - Competition & market analysis - Branding - Lean canvas - Business prototyping - Pitching - Milestone presentation




2nd semester


Innovation Cases

PIONEER TOMORROW: Insights Unplugged Series with interactive Q&A





Leadership & Human Resources

Leadership - Conflict management - Team building - HR management for Startups




Leadership and conflict management weekend workshop outside Vienna 🙂


Legal Issues

Business law - Contracts - Intellectual property law - Licensing - Patent Management





Marketing, Sales and Public Relations

B2B and B2C marketing techniques, tools and strategies - Growth Hacking - Customer Relationship Management - Public Relations for startups - Partnerships - Digital Marketing





Innovation Project 2

No-code - Business Storytelling - 1:1 feedback sessions - Extended Pitch Deck Presentation - 3-min pitch presentation




🎤Demo Day!

Pitch your project to a jury of potential investors, innovation scouts and experts.