About
The Technology competence leveraging (TCL) methodology (Keinz & Prügl, 2010)
allows you to discover the underutilized potential of your technology through
discovering new application fields by applying a user-centric approach.
Participating scientists will receive personalised coaching directly targeted
to their specific needs. And because this workshop is of interest to scientists
who need support with the exploration & exploitation of their research results
from a business perspective, we will as well introduce you to the steps and
processes you need to undergo to transfer your research results to society.
This workshop is a crucial step, moving from technological innovation to a
business case.
What to expect
This workshop spanning over 3 months will provide you a concrete step-by-step
methodology on how to:
Analyze your research results from a user perspective
Search for market(s) with the highest commercial attractiveness
Provide you with the means to select potential entry markets
Decide what are the most relevant characteristics your product should have
Contact
If you have any questions regarding the program or the application process, please contact:
