Prof. Yves Pigneur

18th Sep 2015
TUE, March 14th 2013, 5p.m.
TU Vienna (EI 9 Hlawka-Hörsaal)


Designing, Prototyping and Testing Business Models

This hands-on and interactive talk aims at presenting the Business Model Canvas for designing, assessing and challenging business models. Design thinking attitude will also be emphasized for exploring and prototyping business models. Finally, the synergy between the business model canvas, lean start-up and customer development will be briefly presented for testing value propositions and business models. The tools and methods are based on the book “Business Model Generation” Yves and Alex co-authored, which sold over 600,000 copies around the world and has been translated into over 26 languages.


About Prof. Dr. Yves Pigneur

Prof. Dr. Yves Pigneur is Professor of information systems at HEC Lausanne, Switzerland. He has a doctoral degree of the University of Namur, Belgium. He has been a Professor of Management Information Systems at the University of Lausanne since 1984 and has held visiting professorships at Georgia State University in Atlanta, Hong Kong University of Science and Technology, and University of British Columbia in Vancouver. He is editor-in-chief of the academic journal “Systèmes d’information & mangement” (SIM). Alex Osterwalder and Yves Pigneur authored the book “Business Model Generation: A handbook for visionaries, game changers and challengers.”