How Product Thinking helps to turn Inventions into Products
The success of any valuable product is not just a function of its efficacy, but of a complex business operation influenced by the interaction of the product with users and customers. That being said, the process of turning a new scientific solution into a product is rarely straightforward. Simple practices and linear processes don’t do it’s justice – they regularly lead to false assessments, failure, and frustration. Product Thinking is a mindset and methodology that addresses this situation. It treats product innovation as a complex system and aims to maximize its positive impact on all stakeholders. The Product Field helps you with that: It’s a model, a canvas and a toolbox to develop better products and increase your capacity for innovation. In this workshop, you will be introduced to the Product Field’s core ideas and learn how to use it to augment and enhance our Product Thinking and persistently improve collaboration.