Understanding the competition by conducting a market research and analysis is a crucial activity for any researcher who wants to bring their research results from the lab to the market. You want to know what’s out there, what’s worked, and what hasn’t. The goal of this workshop is to provide you with the tools & strategies needed to understand and evaluate the competitive environment you are operating in, and give you a sense of direction for uncovering how to position your technology, products and services in a way that gains a competitive advantage with potential customers.
About the lecturer:
Thomas Rosenmayr
Entrepreneur interested in strategic product modelling, corporate communication and how to grow startups.Founder at Speeinvest Pirates as well as founder and chairman of nexxar. Currently growing with MindsDB, wefox and Sunlight.
Important Information:
This workshop is organized by the Innovation Incubation Center (i²c) at TU Wien and is for TUW scientists only. There is no fee, but registration is required using a TU Wien email address.
During the event, photographic and video material will be taken. Please inform the TUW Innovation Incubation team at the registration in case you do not agree with appearing in this material. The photographic and video material taken at the event will be used by i²c for printed and electronic media, including the Internet, for publication, education, lectures, radio, public performances, exhibitions or other promotional purposes.***
