i²c F&I Talk # 62: Craig Soules (Director Product Management @freshworks)
The Founder & Investor Talks organized by the Innovation Incubation Center (i²c) at TU Wien enable the audience to learn first-hand from experienced founders, investors, and innovators. They share their international experiences, dos and don’ts and lessons learned during inspiring talks and answer questions in interactive Q&A-sessions.
More about Craig Soules Ph.D.
Craig is a researcher and entrepreneur with a deep interest in data and systems. After receiving his Ph.D. in Computer Science from Carnegie Mellon, he joined HP Labs leading research and development on a new kind of SQL database that traded data freshness for performance and scalability, without giving up transactional semantics like noSQL systems. Frustrated with corporate productization, Craig co-founded Natero with the aim to help businesses leverage data to improve their operations; and, in early 2016, Natero launched its customer success product to help businesses take a data-driven approach to customer management. In 2019, Natero was acquired by Freshworks to complete it’s Customer-for-life vision, allowing businesses to manage customers from lead to advocate and everything in-between.
The Talk will focus on…
One researcher’s journey into business: What went right and what went wrong
In this presentation, I will talk about my personal journey from research to startup to acquisition by a Silicon Valley unicorn. I will try to outline places where my technical academic background helped in entrepreneurship and places where it led me astray. Hopefully, my story of near-failure can help provide others with an easier path to success!
*** During the event, photographic and video material will be taken. Please inform the i²c team at the venue in case you do not agree with appearing in this material. The photographic and video material taken at the event will be used by i²c in printed and electronic media for promotional purposes.***