How Product Thinking helps to turn Inventions into Products

June 4, 2019 @ 9:00 am – 3:00 pm Europe/Vienna Timezone
Gußhausstraße 25 – 29
1040 Wien 6.OG

The success of any valuable product is not just a function of its efficacy, but of a complex business operation influenced by the interaction of the product with users and customers. That being said, the process of turning a new scientific solution into a product is rarely straightforward. Simple practices and linear processes don’t do it’s justice – they regularly lead to false assessments, failure, and frustration. Product Thinking is a mindset and methodology that addresses this situation. It treats product innovation as a complex system and aims to maximize its positive impact on all stakeholders. The Product Field helps you with that: It’s a model, a canvas and a toolbox to develop better products and increase your capacity for innovation. In this workshop, you will be introduced to the Product Field’s core ideas and learn how to use it to augment and enhance our Product Thinking and persistently improve collaboration.

After the workshop you’ll be able to:

– navigate the context your product will be build and used in
– methodically hone the value proposition of your product
– identify risks and potential for improvement

About the lecturer:

Peter Frahm (Head of Innovation at Deutsche Presse-Agentur)

KP Frahm is a husband and father from Hamburg, Germany. He is Head of Innovation at DPA, the leading German news agency. Since the start of his professional career in 1995, he has been building products in various roles, such as product manager, product executive, product coach, co-founder, consultant, and CTO. In addition to his day-to-day work, KP is always dedicated to at least one side-project at a time. Recently, he has co-created the Product Field, a cognitive medium for product innovation.




This workshop is organized by the TU Wien Innovation Incubation Center (i²c) and is for TUW scientists only. There is no fee, but registration is required.

During the event, photographic and video material will be taken. Please inform the TUW Innovation Incubation team at the registration in case you do not agree with appearing in this material. The photographic and video material taken at the event will be used by i²c for printed and electronic media, including the Internet, for publication, education, lectures, radio, public performances, exhibitions or other promotional purposes.