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#E4s – Negotiating with Corporates

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#E4s – Negotiating with Corporates

November 30, 2022 @ 4:00 pm - 6:00 pm CET

by Gunasekaran Stanish

” It’s not about ideas. It’s about making ideas happen.” – Scott Belsky

So how do we make ideas happen? As an entrepreneur bringing ideas to the market and getting those first pilot customers and collaborations are crucial. Negotiation is such an important skill that differentiates start-up success and ideas staying on the pitch deck. We will introduce you to the world of negotiations. The purpose of this workshop is to give you an overview of how effective negotiations can influence your business and the common mistakes startups often tend to make while negotiating with corporates. Let’s help you get a checklist to prepare you better for corporate customers. Through this workshop, we will focus on how to create value.

This workshop is part of the mission of the EU solidarity project ‘Negotiate for a Change’ – to give people in our society a stronger voice and empower our young change-makers to achieve change and drive progress through effective communication.

Goals and Learnings:

  • Understand what negotiation is all about.
  • Value Creation versus Value Claiming
  • Negotiation with corporates
  • The checklist
  • Practical experience with negotiations and feedback

The ideal goal is for you to feel empowered and to leave with a different perspective to approach your negotiations.

About the speaker

Stanish is an entrepreneur and innovation Manager at Bosch. He is a trained young negotiator from the Vienna Negotiation School and has a lifelong passion for communication and leadership. He runs an EU project ‘Negotiate for a change’ project to bring Negotiation skills to young change-makers to have a positive impact on society. He is an Austrian Startups Entrepreneurship Leadership Program fellow and is currently building a data-driven feedback tool to empower leadership in companies. He is on the interface between large corporates and startups and has partnership negotiations. During his free time, he loves to write, dance tango, and travel to learn more about cultures. His mission is to impact effective communication. Connect with him here.

About the Entrepreneurship for Scientists Series

The Entrepreneurship for Scientists Series organized by the TU Wien Innovation Incubation Center (i²c) is targeting scientists who would like to enrich or develop personal entrepreneurial skillset & business competencies, know more about opportunities how to navigate innovations from „the lab“ to society or who would simply like to engage in entrepreneurial thinking. These workshops are free of charge to scientists from all faculties and institutes of TU Wien. Registration required.



November 30, 2022
4:00 pm - 6:00 pm CET
Event Category:


TU Wien Innovation Incubation Center
Taubstummengasse 11, 4th floor
Vienna, 1040 Austria


TU Wien Innovation Incubation Center (TUW i²c)