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#E4s – How to promote your technology & yourself at trade shows like a pro!

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#E4s – How to promote your technology & yourself at trade shows like a pro!

January 13, 2021 @ 10:00 am - 1:00 pm CET

by Peter Heimerl and Florian Kandler

Conferences, trade shows and other business gatherings can be used to super-charge your business success… if you know how. Too many founders are too shy or too uneducated about how to do it, especially now when everything happens online.

The right preparation, the right behavior at the event, and the right follow-up strategy are the deciding success factors.

Guest lecturers


Florian KandlerFundraising Expert and Startup Mentor

Florian Kandler, startup coach and 3-time founder will share his popular 3-point strategy that he has developed over 15 years as a sales and business development professional in corporations and his own startups. He’ll also answer any and all of your questions in a Q&A. So come prepared and learn some crucial entrepreneurial competencies.


Peter HeimerlMarketing Research Manager, TU Wien

Peter Heimerl has been active as organiser, trainer and internal consultant to researchers in the field of innovation and co-operation with industry. Within the workshop, he will share from his experience with the TUW Service Unit of Research Marketing, the best way to put the spotlight on your research project and will introduce you to the support TU Wien offers for attending trade shows. These events are an excellent means of communication with innovative companies as well as media from all around the world about know-how and new technologies created by researchers at TU Wien. His expertise includes marketing and research-to-business matchmaking as well as IP-issues, entrepreneurial and contractual issues.


The Innovation Incubation Center (i²c) TU Wien