Entrepreneurship for Scientists: Workshop IP Fundamentals and IP Business Strategy
The workshop on IP Fundamentals and IP Business Strategy focuses on the principles of Intellectual Property and why IP is so critical to new businesses. The workshop will cover IP as value driver for start-ups, how to monetize IP and various methods to protect your IP. The guest lecturers will draw upon their experiences from working at Dolby Laboratories, one of the most successful licensing companies, as well as from Adobe Systems, a software powerhouse, and TU Wien, the leading research institution in Austria ranked by the number of patent and utility model applications in 2016. During the workshop, participants will have the opportunity to get first-hand accounts on how business strategy is formed around IP, what opportunities and challenges companies have to face and how to maximize the value of IP as well as how IP is handled at TU Wien.