Corporate Branding is said to be expensive and time-consuming, its impact on a companies success simply not quantifiable. Furthermore, brand strategies require fundamental know-how on marketing – a vital obstacle for startups, small or medium enterprises. But without an authentic and convincing communication even good ideas remain unseen, their sales under their potential.
The Viennese branding experts Hämmerle & Luger want to clear up misunderstandings. By focussing on tools that are intuitively applicable they help create and maintain strong brands that do not require any marketing expertise. The workshop „Let me tell you a story … a shortcut to powerful branding“ delivers insights into their core method „Archetypal Branding”. It shows an easy way to focus a brands communication by finding an emotional and meaningful key message.
Important Information:
This workshop is organized by the Innovation Incubation Center (i²c) at TU Wien. There is no fee, but registration is required. Only TU Wien scientists can participate in this event.
During the event, photographic and video material will be taken. Please inform the TUW Innovation Incubation team at the registration in case you do not agree with appearing in this material. The photographic and video material taken at the event will be used by i²c for printed and electronic media, including the Internet, for publication, education, lectures, radio, public performances, exhibitions or other promotional purposes.***
Conferences, trade shows and other business gatherings can be used to super-charge your business success… if you know how. Too many founders are too shy or too uneducated about how to do it, especially now when everything happens online.
The right preparation, the right behavior at the event, and the right follow-up strategy are the deciding success factors.
Guest lecturers
*******************
Florian Kandler – Fundraising Expert and Startup Mentor
Florian Kandler, startup coach and 3-time founder will share his popular 3-point strategy that he has developed over 15 years as a sales and business development professional in corporations and his own startups. He’ll also answer any and all of your questions in a Q&A. So come prepared and learn some crucial entrepreneurial competencies.
*******************
Peter Heimerl – Marketing Research Manager, TU Wien
Peter Heimerl has been active as organiser, trainer and internal consultant to researchers in the field of innovation and co-operation with industry. Within the workshop, he will share from his experience with the TUW Service Unit of Research Marketing, the best way to put the spotlight on your research project and will introduce you to the support TU Wien offers for attending trade shows. These events are an excellent means of communication with innovative companies as well as media from all around the world about know-how and new technologies created by researchers at TU Wien. His expertise includes marketing and research-to-business matchmaking as well as IP-issues, entrepreneurial and contractual issues.
Important Information:
This workshop is organized by the Innovation Incubation Center (i²c) at TU Wien. There is no fee, but registration is required. Only TU Wien scientists can participate in this event.
During the event, photographic and video material will be taken. Please inform the TUW Innovation Incubation team at the registration in case you do not agree with appearing in this material. The photographic and video material taken at the event will be used by i²c for printed and electronic media, including the Internet, for publication, education, lectures, radio, public performances, exhibitions or other promotional purposes.***
Description of the workshop
You are expected to perform despite high stress levels. You are expected to shine despite strong competition. You are expected to move fast despite scientifically challenging experiments. You are expected to succeed despite failing every once in a while.
What if we could not only accept failure but re-learn the wrong relationship we have with things that go wrong. What if we could start seeing the positive side of failing? What if we learned to see the enormous benefit of failure and could eventually enjoy what’s happening? What if there are tools and techniques that make a scientist’s life including failure still joyful and exciting instead of stressful and desperate?
It’s time to see failure as a chance to use as acquired learning and as a way to refine your strategies to come out better, stronger and more resilient. Together with Michaela Lindinger we will take a look behind the scenes and discover why failure gives us such a hard time. We will actively work on the factors and feelings that play a role in success as well as failure and define your personal way how to handle perfectionism, fierce academic competition and your fear of failure best possibly.
Important Information:
This workshop is organized by the Innovation Incubation Center (i²c) at TU Wien. There is no fee, but registration is required. Only TU Wien scientists can participate in this event.
During the event, photographic and video material will be taken. Please inform the TUW Innovation Incubation team at the registration in case you do not agree with appearing in this material. The photographic and video material taken at the event will be used by i²c for printed and electronic media, including the Internet, for publication, education, lectures, radio, public performances, exhibitions or other promotional purposes.***
