“Great CEOs face the pain. They deal with the sleepless nights, the cold sweats, and what my friend the great Alfred Chuang (legendary co-founder and CEO of BEA Systems) calls “the torture.” Whenever I meet a successful CEO, I ask them how they did it. Mediocre CEOs point to their brilliant strategic moves or their intuitive business sense or a variety of other self-congratulatory explanations. Great CEOs tend to be remarkably consistent in their answers. They all say, “I didn’t quit.” ‘’ – Ben Horowitz, author The Hard Thing About Hard Things
Being a first-time founder has its blessings and its courses. During this session, we want to talk about the realistic goals of embarking on the exciting and challenging journey of starting your first business. Especially if you have been working in the academia for the past years and you want right now to make the leap and start your own company based on your research results, you will have a better experience starting a spinout if you are armed with some expectations about your likely journey. Spinning-out requires a clear time and usually also money commitment, and its success highly depends on the founder team’s passion, irrational optimism and deep faith the technology they’ve developed. From writing their first business plan to their first investment and scaling up, 3 founders from 3 different TU Wien- affiliated companies in different stages share their experience with transforming their research into successful products or services.
At the end of the workshop you will:
Nermina Mumic – CEO & founder Legitary
Nermina graduated with honours from Vienna University of Technology with a master’s degree in Technical Mathematics. After her studies she gained profound experience as a data scientist in a leading global IT consulting company, developing AI solutions for various industry applications. Within the scope of her PhD in Technical Mathematics she developed a new machine learning method for fraud detection in streaming data. Based on her research results, she founded Legitary GmbH as a spin-off from Vienna University of Technology. Legitary is the winner of the world’s leading music startup competition Midemlab.
Benjamin Mörzinger – Founder Campfire Solutions
I would like to be able to look my future children in the eyes and say that I have done everything to leave them the world as a better place. That’s why I am committed to ensuring that we, at Campfire Solutions, have the right long-term goals and that the team has the perfect environment to be effective.
Julie Rosser – CEO Pregenerate
As an equine surgeon, I grew frustrated at the lack of effective treatments for arthritis in horses. When I began researching arthritis, I learned first hand the true cost of animal testing in medicine and vowed to establish an alternative. Pregenerate’s Arthritis on a chip is that alternative, enabling pharmaceutical research for arthritis in both the human and veterinary medicine sectors – with a market size greater than $570 billion
The purpose of this practical workshop is to introduce the benefits of the entrepreneurial mindset to scientists at TUW. The workshop will be led by Paul Coyle, the Director of the Entrepreneurial Mindset Network, an international organisation with members in 74 countries. Through short presentations and exercises, Paul will help participants at the workshop to explore:
• the practical application of the entrepreneurial mindset in Higher Education
• the benefits of thinking and acting like an entrepreneur
• the role of the mindset in increasing innovation and productivity
• the lessons that each participant can apply within their current role and responsibilities
Lecturer: Paul Coyle – Founder and Director, Entrepreneurial Mindset Network
Paul Coyle is the founder and director of the Entrepreneurial Mindset Network, a global network supporting individuals, team leaders and organisations to benefit from the entrepreneurial mindset. Paul is passionate about the power of the entrepreneurial mindset to deliver personal and organisational transformation. Since starting his consultancy business in 2013, Paul has worked with representatives of over 600 organisations from 59 countries. Prior to this, he enjoyed a highly successful career in higher education, which included a decade at the executive level. He has held the titles of pro-vice-chancellor, executive dean, and professor of Entrepreneurial Leadership, and worked in many disciplines including business, design, health and IT. With a career that continues to span the business and academic worlds, Paul remains fully committed to supporting learning and innovation.
Corporate Branding is said to be expensive and time-consuming, its impact on a companies success simply not quantifiable. Furthermore, brand strategies require fundamental know-how on marketing – a vital obstacle for startups, small or medium enterprises. But without an authentic and convincing communication even good ideas remain unseen, their sales under their potential.
The Viennese branding experts Hämmerle & Luger want to clear up misunderstandings. By focussing on tools that are intuitively applicable they help create and maintain strong brands that do not require any marketing expertise. The workshop „Let me tell you a story … a shortcut to powerful branding“ delivers insights into their core method „Archetypal Branding”. It shows an easy way to focus a brands communication by finding an emotional and meaningful key message.