Corporate Branding is said to be expensive and time-consuming, its impact on a companies success simply not quantifiable. Furthermore, brand strategies require fundamental know-how on marketing – a vital obstacle for startups, small or medium enterprises. But without an authentic and convincing communication even good ideas remain unseen, their sales under their potential.
The Viennese branding experts Hämmerle & Luger want to clear up misunderstandings. By focussing on tools that are intuitively applicable they help create and maintain strong brands that do not require any marketing expertise. The workshop „Let me tell you a story … a shortcut to powerful branding“ delivers insights into their core method „Archetypal Branding”. It shows an easy way to focus a brands communication by finding an emotional and meaningful key message.
This workshop is organized by the Innovation Incubation Center (i²c) at TU Wien. There is no fee, but registration is required. Only TU Wien scientists can participate in this event.
During the event, photographic and video material will be taken. Please inform the TUW Innovation Incubation team at the registration in case you do not agree with appearing in this material. The photographic and video material taken at the event will be used by i²c for printed and electronic media, including the Internet, for publication, education, lectures, radio, public performances, exhibitions or other promotional purposes.***