Mag. Dr. Birgit Hofreiter is responsible for the business development and activities undertaken by the i²c. What started with the program design and management of a supplementary curriculum on innovation for master students at the Faculty of Informatics at TU Wien, grew within 3 years into a cross-faculty Innovation Center offering different services: amongst other things a StartAcademy for Scientists - a unique concept for R&D transfer at Universities. In this StartAcademy scientists investigate the business potential of conducted R&D projects/PhD topics. Additionally, she fathered the i²c Award - a realisation grant for conducted PhD research with high business potential. Birgit is advisory board member of Austrian Startups and co-initiator & steering committee member of the IEEE International Conference on Business Informatics - An academic conference and outlet for applied informatics. Repeatedly, she acts as innovation scout and jury member.